Roblox is essentially a digital sandbox where kids can build their own games – anything from a simulation of running a virtual restaurant to adopting a pet. The company declined interviews, citing a quiet period before the initial public offering. The company declined to say when it would debut detailed financial information, but it was recently valued at $4 billion this year, according to the Wall Street Journal. That’s why Roblox earlier this month filed confidentially with the Securities and Exchange Commission to go public.

Roblox is big business: It surpassed $2 billion in lifetime revenue just from mobile players last week. In July, gamers spent 3 billion hours playing Roblox, twice as much time as in February. During the pandemic, kids flocked to Roblox to throw virtual birthday parties and other in-game events that were no longer as safe to hold in-person. About 75% of American children ages 9 through 12 play Roblox regularly with friends, according to the company. If you’re a tween, there’s a very good chance you’re playing Roblox. Video games are having a moment during the pandemic, perhaps none more so than an oddball create-your-own game sandbox called Roblox.

When did guests come to roblox